Posts Tagged "Let Your Customers Decide: The Importance of Web Testing"

Let Your Customers Decide: The Importance of Web Testing

Let Your Customers Decide: The Importance of Web Testing

Have you ever relied on your professional judgment (or the personal preferences of an executive or designer) to make decisions about website design or content? I know I have. I attended a really cool webinar about web testing. I learned something very powerful: You will NEVER know what will spur your customers to take action–unless you test. What may seem intuitive to a marketer, might not be intuitive to your customers. Here are some of the variables that were reviewed: Simplicity vs. complexity More text vs. less text Color choices Headlines Images Moving “stuff” around Button text and colors One page forms vs. multi-page forms When we were shown two versions of a page and were asked to guess which was more successful, I usually felt that I knew the answer, without any doubt whatsoever. The result? I was wrong–not every time, but enough to make a significant impression on me. Check out the gallery of winners from the webinar to see for yourself. For each test, go straight to “Click for Case Study” to see what I saw. If you’re looking for a great book on this subject, read my favorite: Steve Krug’s Don’t Make Me Think: A Common Sense Approach to Web Usability. His site isĀ fascinating. Here’s another interesting post that could apply to color choice testing: The Emotional Use of Colors on Your...

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