Customer-focused marketing content that drives businessNavigation
Marketing isn’t a department charged with sending out emails, managing trade shows, designing websites, and generating sales leads. Marketing transcends departmental boundaries, driving an organization’s mission, vision, and strategy. Marketing IS business. Creating customer value is the foundation of effective marketing. It involves three critical steps: Identify a customer need Develop a product or service to meet that need Consistently deliver a superior customer experience This process can’t happen unless all departments, from Sales to Human Resources to Finance, work together to make the key decisions that support the organization’s objectives. These decisions—such as which customers to target, which needs to satisfy, what products to offer, what prices to set, which distribution channels to use, and what promotions to send out—will determine customer value. A customer-focused marketing strategy will make the difference between success and failure. It will differentiate your organization in today’s hyper-connected world. That’s why marketing matters. Where to go next: Who I Am » What I Do » How I Can Help You »...Read More
Content is the foundation of your marketing strategy. Content enables you to attract, engage, and retain your customers. Online and offline, it’s the tool that connects you with real people—no matter where they are in the buying cycle. Right now, potential customers are searching for information that will help them solve a problem. What happens after they find you? Do they start a conversation or move on? Your content determines the result. Content is much more than the text, images, and videos on your website. It’s the driver of your social media efforts. It’s your #1 sales tool. It’s every communication that comes from your organization To generate action, content must be compelling and useful. It needs to answer the questions your customers are asking—or might ask in the future. In a world where most conversations start on the Web, your content is the voice and face of your company. That’s why content counts. Where to go next: Who I Am » What I Do » How I Can Help You...Read More
Finding an outside writer that meets your needs can be challenging. But it doesn’t have to be a huge burden—IF you know what to look for. Of course, you’re looking for a talented writer, someone who creates compelling content that connects with your target audience. You’re also looking for a savvy editor, someone who can transform existing content as well as spot typos and grammar errors. But you need much more than a writer and editor. You need someone who can become an extension of your team, someone who can understand your business and what you’re trying to accomplish. This is why experience is everything. When you work with a writer who has real-world business experience, you can expect a number of important benefits: Expert knowledge—Already knows your industry and how to position your products and services. Minimal training—Learns quickly and dives into projects with no hand-holding. Collaboration skills—Knows how to work with a diverse team of stakeholders, from executives to technical subject matter experts. Flexibility—Responds to change requests with confidence and values feedback, positive or negative. Project management expertise—Easily manages multiple projects with sensitivity to budgets and deadlines. When you work with me, you get these same benefits from my 17+ years of first-hand experience in corporate marketing communications. Where to go next: Who I Am » What I Do » How I Can Help You...Read More
Hi, my name is Marianne Worley and I’m a marketing content writer and editor based in Las Vegas. I passionately believe that relevant, engaging content is the key to connecting with your audience.
I help businesses develop marketing content that motivates prospects and customers to take action. I’m experienced in both B2B and B2C and I can adapt to any size company in any industry.