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Why Marketing Matters
Marketing isn’t a department charged with sending out emails, managing trade shows, designing websites, and generating sales leads. Marketing transcends departmental boundaries, driving an organization’s mission, vision, and strategy. Marketing IS business. Creating...
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Why Content Counts
Content is the foundation of your marketing strategy. Content enables you to attract, engage, and retain your customers. Online and offline, it’s the tool that connects you with real people—no matter where they are in the buying cycle. Right now, potential customers are...
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Why Experience is Everything
Finding an outside writer that meets your needs can be challenging. But it doesn’t have to be a huge burden—IF you know what to look for. Of course, you’re looking for a talented writer, someone who creates compelling content that connects with your target...
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"Marketing is the distinguishing, unique feature of a business."
-Peter Drucker
Who I Am
Hi, my name is Marianne Worley and I’m a freelance marketing content writer and editor based in San Diego. I passionately believe that relevant, engaging content is the key to connecting with your audience. Read more…
What I Do
I help businesses develop marketing content that motivates prospects and customers to take action. I’m experienced in both B2B and B2C and I can adapt to any size company in any industry. Read more…
How I Can Help You
You’re busy—probably too busy to do everything that needs to get done. You need a marketing writer you can trust to take care of your content, so you can focus on what matters most—your job. Read more…
Posts on Marketing, Writing & Editing, and Customer Experience
Why Marketing Never Changes
What Infomercials Can Teach Us About Marketing
7 Ways Baseball is A Lot Like Marketing
The Effect of Marketing on Company Profitability
Branding Yourself With Color: 3 Everyday Sources of Inspiration
Origins of an Entrepreneur
14 Must-Have Books for the Marketing Content Creator
Writing for Readability: A Few Simple Tricks
Smart Editing: The Key to Good Writing
The Truth About Typos and Why You Keep Missing Them
How One Spelling Bee Gave Me An Eye For Editing
How to Write an Opening Sentence that will Captivate Your Audience
How to Write a Marketing Email That Gets Read
Let Your Customers Decide: The Importance of Web Testing
Two Burger Joints That Get Customer Service Right
How to Lose a Customer in a Single Phone Call
Are You Treating Ex-Customers Better Than Current Customers?
Are You Speaking the Same Language as Your Customers?
The Art of Customer Engagement
